The Ice-Watch brand enjoys high visibility, whether on the wrist, in its ‘BeCubic’ presentation box, on social media (4,5 million Facebook fans) or through the vast network of Flagship Stores, Ice-Stores, kiosks and retail points of sale. Ice-Watch collections have generated many different product placements on the international music scene: Black Eyed Peas, Jennifer Lopez, David Guetta, etc. Their vibrancy has attracted great sportsmen who have acted as ambassadors: world cycling champion Philippe Gilbert, the swimmer Florent Manadou and the DTM championship driver Marco Wittmann behind the wheel of his Ice-Watch BMW M4. The Ice-Watch brand can now boast incredible viewer ratings thanks to the popular weather girl: Tatiana Silva, a beautiful Belgian who now presents the weather on TF1, France’s channel 1.